If you’re here it is because you probably already recognize that climate change is possibly the greatest environmental challenge our society has ever faced, and you want to do something concrete and meaningful in response.

We’d like to also acknowledge the fact that there is another benefit to your firms’ publicly taking a stand as being carbon neutral.

One of the biggest challenges associated with climate change is the perception that the problem is “too big to solve”. In many cases people and governments seem to feel intimidated into inaction by the sheer scale of the problem.

Early adopters of the Carbon Neutral standard not only gain the most in terms of marketing leverage, but they also help to prove that climate change can be solved by people and businesses taking simple, achievable actions.

The upshot of this is that your actions in becoming carbon neutral go far beyond just reducing your carbon footprint, they serve as a powerful example and challenge to others. We believe that the most compelling argument that action should be taken on climate change will not necessarily come from scientists or lobbyists, but rather from people that simply go ahead and take action to fix the problem right now.